Generation X

Generation X Is Sick of Your Bullshit

You’re going to read this, and you’re going to say, how is this about tech? I’m gonna head you off at that pass: This is a message from Internet, the generation that became the voice that set the tone for everything you love about the Net. And it’s pissed. -Editor

Earlier generations have weathered recessions, of course; this stall we’re in has the look of something nastier. Social Security and Medicare are going to be diminished, at best. Hours worked are up even as hiring staggers along: Blood from a stone looks to be the normal order of things “going forward,” to borrow the business-speak. Economists are warning that even when the economy recuperates, full employment will be lower and growth will be slower-a sad little rhyme that adds up to something decidedly ­unpoetic. A majority of Americans say, for the first time ever, that this generation will not be better off than its parents. New York Magazine

Generation X is sick of your bullshit.

The first generation to do worse than its parents? Please. Been there. Generation X was told that so many times that it can’t even read those words without hearing Winona Ryder’s voice in its heads. Or maybe it’s Ethan Hawke’s. Possibly Bridget Fonda’s. Generation X is getting older, and can’t remember those movies so well anymore. In retrospect, maybe they weren’t very good to begin with.

But Generation X is tired of your sense of entitlement. Generation X also graduated during a recession. It had even shittier jobs, and actually had to pay for its own music. (At least, when music mattered most to it.) Generation X is used to being fucked over. It lost its meager savings in the dot-com bust. Then came George Bush, and 9/11, and the wars in Iraq and Afghanistan. Generation X bore the brunt of all that. And then came the housing crisis.

Generation X wasn’t surprised. Generation X kind of expected it.

Generation X is a journeyman. It didn’t invent hip hop, or punk rock, or even electronica (it’s pretty sure those dudes in Kraftwerk are boomers) but it perfected all of them, and made them its own. It didn’t invent the Web, but it largely built the damn thing. Generation X gave you Google and Twitter and blogging; Run DMC and Radiohead and Nirvana and Notorious B.I.G. Not that it gets any credit.

But that’s okay. Generation X is used to being ignored, stuffed between two much larger, much more vocal, demographics. But whatever! Generation X is self-sufficient. It was a latchkey child. Its parents were too busy fulfilling their own personal ambitions to notice any of its trophies-which were admittedly few and far between because they were only awarded for victories, not participation.

In fairness, Generation X could use a better spokesperson. Barack Obama is just a little too senior to count among its own, and it has debts older than Mark Zuckerberg. Generation X hasn’t had a real voice since Kurt Cobain blew his brains out, Tupac was murdered, Jeff Mangum went crazy, David Foster Wallace hung himself, Jeff Buckley drowned, River Phoenix overdosed, Elliott Smith stabbed himself (twice) in the heart, Axl got fat.

Generation X is beyond all that bullshit now. It quit smoking and doing coke a long time ago. It has blood pressure issues and is heavier than it would like to be. It might still take some ecstasy, if it knew where to get some. But probably not. Generation X has to be up really early tomorrow morning.

Generation X is tired.

It’s a parent now, and there’s always so damn much to do. Generation X wishes it had better health insurance and a deeper savings account. It wonders where its 30s went. It wonders if it still has time to catch up.

Right now, Generation X just wants a beer and to be left alone. It just wants to sit here quietly and think for a minute. Can you just do that, okay? It knows that you are so very special and so very numerous, but can you just leave it alone? Just for a little bit? Just long enough to sneak one last fucking cigarette? No?

Whatever. It’s cool.

Generation X is used to disappointments. Generation X knows you didn’t even read the whole thing. It doesn’t want or expect your reblogs; it picked the wrong platform.

Generation X should have posted this to LiveJournal.

Republished from Mat Honan’s tumblr.

Radio-Affordable..Flexible…it works!

Radio Remains the “King of All In-Car Media” According to New Study from Arbitron, Edison and Scarborough

Study also reveals that significant challenges from digital options loom

COLUMBIA, MD, September 15, 2011 – In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for information and entertainment in the car, according to the new national survey from Arbitron Inc. (NYSE: ARB), Edison Research, and Scarborough Research titled The Road Ahead: Media and Entertainment in the Car. At the same time, there is significant interest in the many new digital entertainment and information options for driving that are being developed. The Road Ahead was debuted this morning at The Radio Show, hosted by the National Association of Broadcasters and the Radio Advertising Bureau in Chicago.

The Road Ahead, conducted in July 2011, looks at consumer usage of sixteen different in-car media and entertainment choices. The study also weighs consumer interest in newly introduced “telematics” features. Telematics technology enables a variety of applications that share data between the vehicle and information and entertainment networks.

The Road Ahead updates a similar study conducted in 2003, to provide a unique look at the changes and challenges in the in-car landscape over the past eight years, combined with a peek into the future of this crucial media space.

Key findings of The Road Ahead: Media and Entertainment in the Car:

  • AM/FM radio continues to be the top choice for in-car media and entertainment, with 84 percent of all drivers or passengers reporting use of AM/FM radio in-car — compared to the next highest device, the CD player, at 68 percent.
  • When share of time spent while driving is measured, AM/FM radio dominates with nearly two-thirds of all ‘in-car time’ (64 percent). The CD player is in second place at 21 percent; all other devices combined make up 15 percent.
  • While various digital options such as satellite radio and connecting one’s iPod to the car system remain rather small, they are growing and very well-loved by those who use them.
  • In-car AM/FM radio usage is strongest in the key buying demos it has long targeted, reaching nearly 90 percent of adults age 25 to 54.
  • One in four (24 percent) persons age 18 and older have used their iPod/MP3 player to listen to audio in their car; more than half (55 percent) of 18-24s have done so.
  • Six percent of persons age 18 and older and one in five persons aged 18 to 24 (19 percent) have listened to Pandora on their cell phone in the car.
  • There is a high level of interest in newly developed vehicle telematics. More than 60 percent say they are interested in accident response features, stolen vehicle recovery systems, parked vehicle tampering alerts, and remote car unlocking capability.
  • There is also significant consumer interest in several in-car media applications: 41 percent are interested in pause, rewind and replay functionality for radio in-car and 40 percent are interested in built-in wireless internet for the car.
  • “AM/FM radio has remained strong in a much more complex in-car media landscape and continues to be the first choice of consumers for in-car entertainment and information,” said Bill Rose, Senior Vice President of Marketing, Arbitron Inc.

“We are at the dawn of another wave of in-car media and entertainment options,” said Larry Rosin, President, Edison Research. “In 2003 we looked at the in-car environment just as iPods, GPS, and satellite radio were starting and these devices have now become more widely used. Today telematics and other in-car media options are bringing new capabilities that have captured substantial interest among consumers.”

“Our study shows that radio has the greatest number of passionate users,” said Mark Manders, Senior Vice President of Operations, Scarborough Research. “By leveraging its unique content and adapting to new in-car distribution platforms, radio has an opportunity to maintain its in-car advantage into the future.”