Back to School- what’s your plan?

We have all seen the Halloween candy in the stores, that means its August and time for back to school shopping and prep.  If you live in a major metropolitan area like Boston you know that this time creates a huge swing in population, traffic, and economic boom.  If your business attracts young adults,  you need to be talking to them today…..because they are coming!


In Boston over 250,000 students return to more than 35 colleges and universities.  They are bringing their appetite for learning and a whole lot of other stuff.

Some Important Facts:

 8.8 billion dollars will be spent on clothing in August( 2014 census)

77.2 million children and adults are enrolled in school (Oct 2014 census),  nursery school to college. That is 25.6% of the total population!

40% of the 18-24 are enrolled in college (2014 census)

52.1% of college students work while in school, of that 20% of them are working FULL TIME while going to school.  Money to spend! 


Some ideas to capture these students:

Be talking to them NOW….Radio, coupons, college papers , geo- targeted offers for towns where they live both dorms and off campus housing.

Create discount offers so new students can  try your business, if you can get a couple of them hooked on what you do or offer the word will spread.  Word of mouth is a powerful tool for advertising but you have to plant the seed with smart marketing!

Compliment all mass media messages with social, be consistent.  New people to the area will need that frequency,  to remember you and find your business.  Returning students will probably only need a reminder of you have been the long enough.

Talk to local colleges about including coupons  or information in welcome bags or packets.  New students read this to get acclimated quickly. The stronger the offer the more traction it will get.


Welcome Back Students!


(research sourced from US census data)




Author: alisonsawhill

Marketing and Advertising Manager, 20+ years of success, working with clients on a local, regional and national level. Experienced in strategy, development and execution of clients marketing plans using all media tools, including Radio, Internet, Social Media, Events and Promotions.

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