Welcome to 2016-what’s your dream? 


Over the holidays, work life slows a bit and allows for some relaxation and reflection. I was watching the movie, Pretty Woman and after the romantic end scene you see and hear the guy on the street corner. Do you remember ? He’s shouting to passer bys ” what’s your dream?”  And that got me thinking.

A new year is a great time to make short and long term plans, refine what didn’t work last year, set new goals… It’s all good stuff. Important. Key to it all, really think about it, write it down, put an action plan to it and as Nike says. Just Do It!

Over the holidays I paid careful attention to the customer service I received. Pleased at times, disappointed at times and in all cases just wanting to be appreciated, helped and thanked for the money I was spending.

That leads me to Sawhill’s #1 2016 goal. Customer Service. I pride myself on taking exceptional care of my clients. So I am challenging myself to do more and be even better. I will share real examples throughout the year of this.

Sawhill’s #2 2016 goal. Creativity. What unique marketing programs can I develop. How can I help brand my clients business in new, innovative ways that make them and their customers say WOW.

Sawhill’s #3 2016 goal. Be visible and available. Life moves so fast. Technology and connectivity has made it both harder and easier to do all the things you want to do. Working in Boston,  we battle; busy schedules, weather, epic traffic and so on. My goal is to better plan my days and weeks so I am there for my clients. To have the time to be with them and help them solve thier problems.

When making your own goals. Keep it real. Be honest with yourself. If the goals are to help and effect others, make sure they do. The time and thought you take today can set you up for a great 2016.
Let’s do this, let’s make 2016 a great year. We can do it!

Author: alisonsawhill

Marketing and Advertising Manager, 20+ years of success, working with clients on a local, regional and national level. Experienced in strategy, development and execution of clients marketing plans using all media tools, including Radio, Internet, Social Media, Events and Promotions.

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