Mobile Media, Mobile Entertainment…The buzz of being Mobile

There is a new interest in “mobile” everything.  You now must be able to get anything and do everything while being on the run.  For a society that is running so much, I suspect that we will see the obesity rates in America going down soon.

There are more choices for where you can find music and entertainment: Apps like Pandora, Spotify, radio stations are now streaming on line and through your phone.  Companies like Sirius Xm are now providing their product on line and through an app, Everyone wants to be Mobile.  On the go….this all comes at a price.  A price: as a fee for the App, a fee for the service and the drain on your data plan and battery.

You can still get great music and entertainment for free with local radio.  Local Radio will entertain and inform without buffering, killing your phone or costing you money.  YEAH Radio.

I am looking forward to when we can listen to local radio through the FM radio chip.  See the story below:

You probably didn’t know it, but there’s a FM radio inside your iPhone. It’s part of the wireless chip that provides the phone with WiFi and Bluetooth (the Murata 339S0228 chip, in the case of the iPhone 6). Apple has this functionality switched off, and theNational Association of Broadcasters would like the company to switch it on, arguing that there are a number of benefits over streamed radio content.

Users could avoid expensive data charges and save battery life if they listen to the FM chip for free. Listening to streaming drains your battery three to five times faster than listening to the exact same content on the FM chip [and] it’s a critical resource in an emergency.

FEMA Administrator Craig Fugate agrees, reports NPR, saying that major emergencies like Superstorm Sandy can overwhelm cellphone systems, leaving users unable to receive emergency information.

While NAB makes it sound like Apple could simply issue an iOS update to flick the switch, Reddit user theninjaseal says that it isn’t that simple.

What we’re missing is an appropriate antenna and an amplifier chip dedicated to driving that antenna. Unlike the murata chip that doesn’t take up any extra space, those things would take up extra space in the phone.

However, a headphone cable could potentially act as the antenna, and YouTube user Gerald Alanis has successfully accessed the chip on a rooted Android phone.

But there are a lot of other concerns like interference and more realistically adding the type of hardware that would give an Apple-like sound quality might make the phone a lot bigger than Apple wants it to be.

The call may be a little late, coming the week that the first country has announced that it will be switching off FM broadcasts from 2017, as Norway reports that listeners have switched to DAB and online streaming.

Author: alisonsawhill

Marketing and Advertising Manager, 20+ years of success, working with clients on a local, regional and national level. Experienced in strategy, development and execution of clients marketing plans using all media tools, including Radio, Internet, Social Media, Events and Promotions.

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