Style and Technology- A perfect partnership

There were so many interesting and inspiring moments that came from Mercedes Benz New York Fashion Week.  Last time I shared with you the awesome branding from Diet Coke and today I want to tell you about Fashion meets Technology from Vivienne Tam’s fashion show. Vivienne uses such wonderful color and texture with her collection.  Her work is an art, it’s collectible as much as it is wearable.  It is difficult to see but the photo of me with Vivienne, I am wearing a beaded tank she made over 15 years ago. I loved it the day I bought it and still love it, its timeless.  A designer with such style and class could just stay in her own world but she has recognized that she can extend her brand. She can add beauty to the everyday and technology.

I am BEYOND excited for what she revealed at the New York Fashion Show, her partnership with Zeuse’. This cutting edge company has partnered with Vivienne Tam to create a purse that will charge your phone.  Let me say that again… a purse that WILL CHARGE YOUR CELL PHONE.  You don’t have to plug it in, the Zeuse’ technology is in the bag.  This is GENIUS..Fashion meets function.  One of the problems every girl faces today is battery life, where’s a plug, do you have a charger, I can’t talk my phone is dying….Problem solved.  Vivienne Tam has designed these gorgeous bags you can see them in the photos with in this post…AND THEY CHARGE YOUR PHONE!

Both of these brands, these companies have come together to bring something fantastic to market. I will be one of the first to buy one of these bags when they come out.  I will be sure to update you on how delightfully fabulous it is.

I am a fan of fashion and technology and this is a perfect marriage of the two things. More observations, branding, fashion, marketing and partnership in up coming posts.  Thank you for reading and sharing.

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Author: alisonsawhill

Marketing and Advertising Manager, 20+ years of success, working with clients on a local, regional and national level. Experienced in strategy, development and execution of clients marketing plans using all media tools, including Radio, Internet, Social Media, Events and Promotions.

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