More Death of Print: #Radio Sells

 U.S. magazine newsstand sales dropped almost 10% during the first six months of 2012, with all five top-selling single-copy publications seeing stark declines in sales, according to The Wall Street Journal.

People and Cosmopolitan suffered major setbacks, watching their newsstand sales numbers drop 18.6% and 15.5%, respectively, during the first half of the year.

Newsstand magazine sales are an important indicator of demand because single-copy sales generate more revenue than print or digital subscriptions, which often are sold at a discount, according to the Associated Press.

When looking at total paid circulation, the decline in sales was more modest, falling just 0.1% from the same period last year.

The report underscores the difficulty of generating consistent revenue in a media industry where print publications are folding and digital properties are finding difficulty monetizing their content. Digital ad revenue growth has stalled for many media properties as the average cost-per-click continues to plummet.

Author: alisonsawhill

Marketing and Advertising Manager, 20+ years of success, working with clients on a local, regional and national level. Experienced in strategy, development and execution of clients marketing plans using all media tools, including Radio, Internet, Social Media, Events and Promotions.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s