CMA: “Country Music Listening Remains Strong”


The Country Music Association says consumers are “doing as much radio listening as ever.” The CMA released its annual study from Country music fans which consisted of a random sample of 1,109 respondents aged 18+ from the CMA Insider Fan Panel. Compared to a year ago, 87 percent of respondents are listening to local Country Radio stations as much or more, with 18-24 year olds being twice as likely to listen to more Country Music than the prior year.

Loyalty is a top influencer for choosing Country Radio as evidenced by 75 percent of listeners reporting they have been listening to the same station for years. While AM/FM car radio is the top source Country Music fans tap for music listening, fans are also fueling their passion for music online as well. Listening to music online via a desktop or laptop computer ranks second with 74 percent of Country Music fans reporting this listening behavior. Of those online listeners, Country Music fans currently prefer Pandora over Spotify at a ratio of nearly 2 to 1.
Read the full CMA release HERE


Author: alisonsawhill

Marketing and Advertising Manager, 20+ years of success, working with clients on a local, regional and national level. Experienced in strategy, development and execution of clients marketing plans using all media tools, including Radio, Internet, Social Media, Events and Promotions.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s