The Country Music Association says consumers are “doing as much radio listening as ever.” The CMA released its annual study from Country music fans which consisted of a random sample of 1,109 respondents aged 18+ from the CMA Insider Fan Panel. Compared to a year ago, 87 percent of respondents are listening to local Country Radio stations as much or more, with 18-24 year olds being twice as likely to listen to more Country Music than the prior year.
Loyalty is a top influencer for choosing Country Radio as evidenced by 75 percent of listeners reporting they have been listening to the same station for years. While AM/FM car radio is the top source Country Music fans tap for music listening, fans are also fueling their passion for music online as well. Listening to music online via a desktop or laptop computer ranks second with 74 percent of Country Music fans reporting this listening behavior. Of those online listeners, Country Music fans currently prefer Pandora over Spotify at a ratio of nearly 2 to 1.
Read the full CMA release HERE